Real-Time Ad Decisioning Platform
AI-powered real-time ad optimization system for streaming media, processing millions of ad decisions per second.
Context & Problem
Traditional ad insertion systems couldn't optimize for viewer engagement in real-time, leading to poor ad performance and viewer churn.
Approach & Architecture
Built an ML-powered decision engine that analyzes viewer behavior, content context, and advertiser goals to optimize ad placement in real-time.
Lessons Learned
- Latency is everything in ad tech - decisions must be made in <50ms
- A/B testing at scale requires careful statistical rigor
- Feature engineering for real-time systems is fundamentally different from batch